Tuesday, May 02, 2017

Apple’s AirPods: a Hit With 98% Customer Satisfaction – Tech.pinions – Perspective, Insight, Analysis

From an AirPods market reality check

"While the overall satisfaction number is remarkable, a second question we asked of these owners stood out even more. We used a standard benchmark question called a Net Promoter Score, which ranks a consumer’s willingness to recommend the product to others. This ranking is on a scale of 0 to 10 with 10 being extremely likely to recommend and 0 being not likely at all to recommend. It was this number that surprised me. Apple’s Net Promoter Score for AirPods came back as 75. To put that into context, the iPhone’s NPS number is 72. Product and NPS specialists will tell you anything above 50 is excellent and anything above 70 is world class. According to Survey Monkey’s Global Benchmark of over 105,000 organizations who have tested their NPS, the average is an NPS of 39."
Apple’s AirPods: a Hit With 98% Customer Satisfaction – Tech.pinions – Perspective, Insight, Analysis
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