Wednesday, May 02, 2018

Facebook will spend so much reviewing political ads in 2018 that it will lose money on them - Recode

Time for Brad Parscale to recalc his advertising model

"He said the company was reasonably confident it would be able to thwart the efforts of “state actors and fake news trolls” to interfere in the upcoming U.S. elections — in part because it has had success fending off interventions in recent French and German elections, as well as last year’s special Senate election in Alabama.

But he also assumes that Facebook will see more attacks than it did two years ago. “I know that people are going to try to abuse the systems, especially after feeling like they were able to get a [return on investment] doing that in 2016.”"
Facebook will spend so much reviewing political ads in 2018 that it will lose money on them - Recode
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