MoviePass CEO proudly says the app tracks your location before and after movies | TechCrunch

Perhaps it would be less controversial for MoviePass to instead buy the personal profile and activity data from Facebook and Google...

"Everyone knew the MoviePass deal is too good to be true — and as is so often the case these days, it turns out you’re not the customer, you’re the product. And in this case they’re not even attempting to camouflage that. Mitch Lowe, the company’s CEO, told an audience at a Hollywood event that “we know all about you.”

Lowe was giving the keynote at the Entertainment Finance Forum; his talk was entitled “Data is the New Oil: How will MoviePass Monetize It?” Media Play News first reported his remarks.

“We get an enormous amount of information,” Lowe continued. “We watch how you drive from home to the movies. We watch where you go afterwards.”"

MoviePass CEO proudly says the app tracks your location before and after movies | TechCrunch