Friday, March 09, 2018

Ad-Blocker Ghostery Just Went Open Source—And Has a New Business Model | WIRED

Seems a bit recursive...
"The first part of the new business model will be Ghostery Insights, a paid, premium product designed for academics, journalists, researchers, and anyone else curious about the webpage and tracker ecosystem online. It’s not yet available—and not clear yet what analytics will be included—but the company says they expect it to arrive later this year. 
The second part will be Ghostery Rewards, a kind of affiliate marketing system that users can opt into. Designed to be light touch, it will periodically notify you about deals, like a discount on a travel package or a pair of pants. Relevant offers will pop up when you visit say, a travel site or ecommerce platform. In one sense, Ghostery is removing all the ads from the web, and then replacing some of them with its own. But unlike traditional web advertisements, Ghostery Rewards are exclusive to those who use the tool. They’re also meant to be genuinely useful for consumers."
Ad-Blocker Ghostery Just Went Open Source—And Has a New Business Model | WIRED
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