Twitch launches Communities to help gamers organize around their shared interests | TechCrunch

Perhaps making product managers at YouTube and Facebook a bit twitchy

"The launch follows a number of changes to the Amazon-owned streaming site over the last year or so, which have put an emphasis on catering to the gaming audience in new ways, while also attracting new users. In fall 2015, the company debuted a new channel called Twitch Creative, which allowed gamers to show off their artistic endeavours – that is, their game-inspired paintings, drawing, songs, costumes and more.

It also dipped its toe into TV streaming, by offering classic programs like those from Bob Ross and Julia Child, as well as Amazon’s new TV show pilots. It even launched a “social eating” category to cater to its South Korean users, then more broadly opened up to vloggers through a new category called “IRL.”"

Twitch launches Communities to help gamers organize around their shared interests | TechCrunch