Monday, February 13, 2017

Snapchat Spectacles and Making Memories | Tech.pinions - Perspective, Insight, Analysis

On a related note, see Tim Cook says augmented reality is ‘a big idea like the smartphone’ (The Verge)

"What has gotten better over the years, as GoPro has evolved and even more with Spectacles + Snapchat, is the ease to go straight from memory capture to sharing/saving. I’d argue the experience with Spectacles + Snapchat is the most seamless I’ve used yet with a device that isn’t a smartphone. With a GoPro, it could take me several minutes to get a video I just took, add some slight editing, and share it, With Spectacles, it takes seconds since the video is quickly synced with your smartphone and available in the app to edit and share. The great thing about Spectacles is they truly function like an extension of your smartphone camera that seamlessly integrates back into the software. This is an area where I feel there is a broader opportunity for companies, Apple and Facebook in particular, and perhaps Google to continue to explore.
While the smartphone will remain a primary capture device for some time, capture accessories that become extensions of our smartphone camera, like a GoPro or Spectacles, make a great deal of sense when done right. Particularly with things like virtual and augmented reality experiences in the future where we can relive memories in virtual reality or simulate being present at a sports game or event in another town without having to be physically present. In most cases, these capture devices will not be your smartphone and will most likely come from companies perfecting the optics, silicon/sensors, design, and software today. Which is a key reason, Snap Inc., in making their key mission to be a camera company, is so interesting."
Snapchat Spectacles and Making Memories | Tech.pinions - Perspective, Insight, Analysis
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