"Spectacles were one of last winter’s hottest gifts, but apparently demand for them quickly died off and left Snap in a bad position. The Information reports that Snap expected demand for Spectacles to continue after the holidays and ordered “hundreds of thousands” of additional units. But after it opened sales to a wider audience, that didn’t happen, and those units are now reported to be sitting around in warehouses, unsold.Snap reportedly stuck with ‘hundreds of thousands' of unsold Spectacles - The Verge
It’s not known exactly how many Spectacles have been sold so far, but from the sound of it, Snap may have dramatically over-ordered units of its debut hardware device. Earlier this month, Snap CEO Evan Spiegel said the company had sold “over 150,000 units,” which sounds pretty bad in the context of having hundreds of thousands sitting around waiting to be sold; although The Information says that figure includes unassembled units with parts that could potentially be used in other products."
Tuesday, October 24, 2017
Snap reportedly stuck with ‘hundreds of thousands' of unsold Spectacles - The Verge
Perhaps the next Essential phone purchase incentive...