Monday, October 09, 2017

How Facebook ads helped elect Trump - CBS News

More inconvenient truths for Facebook: "Trump campaign digital director Brad Parscale says Donald Trump won election on Facebook with highly targeted ads -- and infrastructure was a key issue"

""Twitter is how [Trump] talked to the people, Facebook was going to be how he won," Parscale tells Stahl.  Parscale says he used the majority of his digital ad budget on Facebook ads and explained how efficient they could be, particularly in reaching the rural vote.  "So now Facebook lets you get to…15 people in the Florida Panhandle that I would never buy a TV commercial for," says Parscale.  And people anywhere could be targeted with the messages they cared about. "Infrastructure…so I started making ads that showed the bridge crumbling…that's micro targeting…I can find the 1,500 people in one town that care about infrastructure. Now, that might be a voter that normally votes Democrat," he says. Parscale says the campaign would average 50-60,000 different ad versions every day, some days peaking at 100,000 separate iterations – changing design, colors, backgrounds and words – all in an effort to refine ads and engage users.

Parscale received help utilizing Facebook's technology from Facebook employees provided by the company who showed up for work to his office multiple days a week."
How Facebook ads helped elect Trump - CBS News
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