"Print newspapers will continue to fold, but Yahoo’s demise is a signal that web-native companies are next. If you run a business that relies on digital-advertising revenue for an outsized portion of your funding, you need to find new streams of revenue. Now. It may already be too late.Yahoo's Failure Is a Scary Hint at What's to Come - The Atlantic
Unless you’re Facebook or Google, that is. Facebook and Google are practically drowning in ad revenue—together they command a huge portion of global digital-ad dollars—and that’s the root of the problem for every other business trying to clamor for a piece of it. The precise estimates vary. One often-repeated stat, based on last year’s financials, is that Facebook and Google account for 85-percent of every new dollar spent on digital advertising."
Monday, April 24, 2017
Yahoo's Failure Is a Scary Hint at What's to Come - The Atlantic
From a timely digital advertising reality check