Friday, April 21, 2017

Virtual Reality Companies Navigate ‘The Trough of Disillusionment’ - Bloomberg

Maybe we should just wait until Neuralink adds full input/output capabilities...

"As disappointment is setting in for virtual reality, expectations are building around its less glamorous cousin, augmented reality, which is also sometimes called mixed reality because it places digitally-rendered elements in the real observed environment. In 2016, Pokemon Go, which is an augmented reality game played on smartphones, became a worldwide phenomenon. Microsoft launched its high-end AR headset, HoloLens, which has found customers mostly among industrial and business users -- such as aeronautical engineers and architects. Snap Inc.'s AR photo filters are one of the most popular features of its messaging service and Facebook has announced a big push into the field with its own AR camera filters.  Many now expect Apple Inc. to introduce an augmented reality product in the next year, which might help AR to leapfrog VR to achieve mass adoption.

"Apple has not made a play yet in this space and I think they will and that it will be huge," said ARiVR's Gallop."
Virtual Reality Companies Navigate ‘The Trough of Disillusionment’ - Bloomberg
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