Yet privacy advocates said the modern technology of data analytics allowed such fine-grained measurement of a person’s online behavior that the concept of personally identifiable information was all but obsolete.
“Many of the services or apps we use for ‘free’ are monetizing data about us,” said Lee Tien, a lawyer at the Electronic Frontier Foundation, an organization focused on digital rights."
Tuesday, April 25, 2017
Service Faces Backlash Over a Widespread Practice: Selling User Data - The New York Times
Disconcerting data dealings