Thursday, June 22, 2017

Jeff Bezos' lessons from Washington Post for news industry (CNBC)

See the full article for additional advice

""Democracy dies in darkness." Before introducing its infamous tagline in the wake of President Donald Trump's election, the Post worked on it for more than a year trying to make it sound a little less ... dark. But it couldn't figure out a way.

"We wanted a positive version of 'democracy dies in darkness,' and literally we had some of the smartest writers in the world try to invert 'democracy dies in darkness' to get a positive version of it, and we couldn't do it, so we said to hell with it."

His final advice: "When you're writing, be riveting, be right and ask people to pay. They will pay.""
Jeff Bezos' lessons from Washington Post for news industry
Post a Comment