Friday, June 09, 2017

Apple’s Very Different Approaches to VR and AR – Tech.pinions – Perspective, Insight, Analysis

Final paragraphs from a timely Apple *R reality check

"So yes, Apple showed us its first forays into both VR and AR at WWDC, but those first steps into each market look very different. Apple’s VR strategy is indicative of its desire to support creators and developers as they mostly build products for consumption on other platforms, while Apple’s AR bet is very much about supporting its own users on its own platforms. The latter is a vastly bigger market today than the former, and much better aligned with Apple’s existing strengths and its user base. That’s going to make it a big player in AR by the end of the year even as it takes much slower more subtle steps into VR.

And of course none of this closes the door to an eventual entry by Apple into that other flavor of AR, the headset market, or as I think it will actually be by the time Apple enters: the glasses-based variety. Everything it and its developers are learning and building today will be applicable to that eventual more immersive version of AR too."
Apple’s Very Different Approaches to VR and AR – Tech.pinions – Perspective, Insight, Analysis
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