Amazon needs to court Walmart shoppers because the wealthiest Americans already have Prime - Recode

A Prime case study in market domination

"Amazon Prime membership is lowest among households that make less than $41,000 per year, according to a survey earlier this year by investment bank Piper Jaffray. That means Amazon has the most room to grow among lower-income consumers.

Households that made more than $112,000 per year, on the other hand, are nearing saturation, with 82 percent in possession of Amazon Prime memberships, according to a survey of 5,500 U.S. teens about whether their families had Prime memberships. The insight comes from a ongoing Jaffray survey on what brands teens consume and what trends teens follow. It bases income on average household income for each teen’s zip code."

Amazon needs to court Walmart shoppers because the wealthiest Americans already have Prime - Recode