Wednesday, June 21, 2017

Apple began "Project Purple" because Steve Jobs hated Microsoft exec, says Scott Forstall (AppleInsider)

More iPhone 10th anniversary insights -- context: "In his first public interview since leaving Apple in 2012, former head of iOS development Scott Forstall provided commentary on his background, the first iPhone and his relationship with company cofounder Steve Jobs."
"According to the former executive, it was Jobs' hatred of a particular Microsoft executive that sparked his interest in tablet computing. Jobs' wife Laurene had a friend whose husband worked for Microsoft, Forstall said. This unnamed executive apparently rubbed Jobs the wrong way on multiple occasions, but it was one meeting in particular that set the tech guru off.

Microsoft was developing a tablet platform based on stylus interactions that was cutting edge for the time. The unnamed executive "shoved it in Steve's face" that the technology would "rule the world." Pooh-poohing the notion of a stylus first user interface, Jobs decided to challenge Microsoft with Apple's own solution."
Apple began "Project Purple" because Steve Jobs hated Microsoft exec, says Scott Forstall
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