Saturday, November 11, 2017

Tesla’s Dangerous Sprint Into the Future - The New York Times

Excerpt from an extensive Tesla reality check

"Tesla’s goal has always been focused on going green, rather than creating the driverless future. (Its mission is emblazoned on its factory walls: “To accelerate the world’s transition to sustainable energy.”) Yet as the automobile industry settles on the consensus that self-driving cars are coming — their promise to improve safety and to help ride-sharing replace car ownership for many Americans propels their inevitability — Tesla finds itself in the midst of a contest to do both. This set of challenges should be enough for any company, especially one led by a chief executive whose time is compromised by other business commitments as a founder of a rocket company (SpaceX), a new tunneling operation (the Boring Company), a company planning a human-computer interface (Neuralink) and a nonprofit focused on the dangers of artificial intelligence (OpenAI). But Tesla has given itself a few others too. One is to essentially reinvent modern manufacturing processes at the Gigafactory. Yet another is to create the first mass-market electric car ever. In the meantime, a company that has never made much profit needs to somehow figure out how to do so — that is, to put itself in the black before financial losses and missed deadlines curdle any hope that Tesla inspires, among customers or stockholders, into skepticism."
Tesla’s Dangerous Sprint Into the Future - The New York Times
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