"So it’s possible the Kochs are making a purely economic bet here, and they believe a version of the pitch Time Inc.’s management has been making for years: We’re going to use our declining print business to build a new digital business. (Time Inc.’s digital ad revenues passed $500 million last year — a number that Time Inc. execs like to compare to BuzzFeed, which did about half of that in the same time frame.)Do the Koch Brothers want their own media empire? - Recode
On the other hand, there are lots of rich, powerful men in the U.S. But there are only a handful of big, powerful media companies. If you’re trying to get your messages across to a lot of people, even a declining one might seem attractive."
Thursday, November 16, 2017
Do the Koch Brothers want their own media empire? - Recode
If you think there's a remote chance this would be a "purely economic bet," consider this Crooked Conversations podcast: How dangerous is dark money?