Thursday, November 16, 2017

Do the Koch Brothers want their own media empire? - Recode

If you think there's a remote chance this would be a "purely economic bet," consider this Crooked Conversations podcast: How dangerous is dark money?

"So it’s possible the Kochs are making a purely economic bet here, and they believe a version of the pitch Time Inc.’s management has been making for years: We’re going to use our declining print business to build a new digital business. (Time Inc.’s digital ad revenues passed $500 million last year — a number that Time Inc. execs like to compare to BuzzFeed, which did about half of that in the same time frame.)

On the other hand, there are lots of rich, powerful men in the U.S. But there are only a handful of big, powerful media companies. If you’re trying to get your messages across to a lot of people, even a declining one might seem attractive."
Do the Koch Brothers want their own media empire? - Recode

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