Apple does right by users and advertisers are displeased | Electronic Frontier Foundation

Final paragraphs

"At EFF we understand the need for sites to build a successful business model, but this should not come at the expense of people's privacy. This is why we launched initiatives like the EFF DNT Policy and tools like Privacy Badger. These initiatives and tools target tracking, not advertising. Rather than attacking Apple for serving their users, the advertising industry should treat this as an opportunity to change direction and develop advertising models that respect (and not exploit) users.

Apple has been a powerful force in user privacy on a mass scale in recent years, as reflected by their support for encryption, the intelligent processing of user data on device rather than in the cloud, and limitations on ad tracking on mobile and desktop. By some estimates, Apple handles 30% of all pages on mobile. Safari's innovations are not the silver bullet that will stop all tracking, but by stepping up to protect their users’ privacy Apple has set a challenge for other browser developers. When the user's privacy interests conflict with the business models of the advertising technology complex, is it possible to be neutral? We hope that Mozilla, Microsoft and Google will follow Apple, Brave and Opera's lead."

Apple does right by users and advertisers are displeased | Electronic Frontier Foundation