Thursday, July 20, 2017

Facebook Is Pursuing a Subscription Tool for News Outlets on Its Site - The New York Times

All the news that's fit to stream; also see Facebook Journalism Project: Six Month Update (Facebook media blog)
"Facebook’s move to test a news subscription product may be an effort to appease publishers as it combats this and other issues, including regulatory and antitrust scrutiny. And if Facebook were to adopt the subscription feature, it would move the platform closer to controlling the relationship with the reader — a relationship that news outlets used to own directly.

It is not clear if Facebook will benefit financially from a news subscription feature. The company does not intend to take a cut of payments to news outlets, according to one of the people familiar with the talks. Facebook indirectly benefits, however, by encouraging people to spend more time on its site; while they are there, those users will see more ads.

As more publishers move toward subscription models, a news subscription service like the one Facebook has proposed could work to their advantage by driving more casual readers to pay for news."
Facebook Is Pursuing a Subscription Tool for News Outlets on Its Site - The New York Times
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