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"A small start-up, NewsGuard, says it may have a solution. The effort is led by a pair of veteran news executives — Steven Brill, an author and the founder of the magazine The American Lawyer, and Gordon Crovitz, a former publisher of The Wall Street Journal.Veterans of the News Business Are Now Fighting Fakes | NYT
The company has raised $6 million and has signed its first client, Microsoft, it planned to announce on Wednesday.
NewsGuard has created the equivalent of nutrition labels for news organizations, rating more than 2,000 news and information sites with tags: red for unreliable, green for trustworthy. A team of roughly 50 journalists and analysts is making the evaluations."