Google's Proposed Changes to Chrome Could Weaken Ad Blockers | Wired

For more details, see Google planning changes to Chrome that could break ad blockers | Ars Technica

"THE WEB CAN be an annoying and creepy place. Big animated ads try to distract you from what you’re reading, while ads for products you’ve already bought stalk you. That’s led many people to install ad blockers or other tools to inhibit websites from tracking them. According to a survey by identity management company Janrain, 71 percent of respondents use ad blockers or some other tool to control their online experience. Google, which makes the bulk of its money from advertising, has even gone so far as to block ads on its Chrome browser on a small number of sites with particularly aggressive ads.
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But proposed changes to Google’s open source browser Chromium, on which Chrome is based, would break many existing ad blockers and other tools for blocking or changing online content. It will still be possible to block ads if the proposed changes are incorporated into Chrome, but developers would need to rewrite their Chrome extensions. Many developers are protesting the proposal, arguing that the changes would harm users."

Google's Proposed Changes to Chrome Could Weaken Ad Blockers | Wired