Later in the article: "“Any wayward tweet … can be elevated to an opinion worth paying attention to,” Ms. DiResta wrote. “If you make it trend, you make it true.”"
"Within minutes, Trump appointees, Fox Business hosts and Twitter pundits revived a decades old conspiracy theory, linking the Clinton family to supposedly suspicious deaths. #ClintonBodyCount and #ClintonCrimeFamily trended on Twitter. Around the same time, an opposite hashtag — #TrumpBodyCount — emerged, focused on President Trump’s decades-old ties to Mr. Epstein. Each hashtag was accompanied by GIFs and memes picturing Mr. Epstein with the Clintons or with Mr. Trump to serve as a viral accusation of foul play.Epstein Suicide Conspiracies Show How Our Information System Is Poisoned | NYT
The dueling hashtags and their attendant toxicity are a grim testament to our deeply poisoned information ecosystem — one that’s built for speed and designed to reward the most incendiary impulses of its worst actors. It has ushered in a parallel reality unrooted in fact and helped to push conspiratorial thinking into the cultural mainstream. And with each news cycle, the system grows more efficient, entrenching its opposing camps. The poison spreads."