For more [AR]T details, see this Apple page; also see [AR]T at the Apple Store: Here’s how Apple is making augmented reality accessible to everyone | 9to5Mac
"Words appeared in the sky, the color of clouds, and then faded into a jumble of letters in the background. It was an ephemeral poem, with lines like “Catch the falling knife” visible for a few seconds through the portal of an iPhone pointed at the skyline above Central Park.Apple Transforms Central Park Into an Augmented Reality Gallery | NYT
This is a piece by the poet and performance artist John Giorno, called “Now at the Dawn of My Life,” that’s part of a new initiative by Apple called [AR]T — a curation of augmented reality art, featured in a series of guided walks. Apple worked with the New Museum to select the artists: Nick Cave, Nathalie Djurberg, Hans Berg, Cao Fei, Carsten Höller, Pipilotti Rist and Mr. Giorno. Each created an augmented reality work that’s been choreographed into the landscape of the tour, playing with the canvas of public space."