Also see The Democrats' 100-year flood | Axios
"“For a long time, Trump was running an intensive campaign that no one was paying attention to,” said Mike Schneider, a partner at Bully Pulpit Interactive, a Democratic political and brand communications firm that is tracking Facebook spending by the presidential candidates.How Trump Is Outspending Every 2020 Democrat on Facebook | NYT
“And while Democrats have picked up their efforts, they’re fighting over the same group of supporters while he’s broadly expanding his base,” Mr. Schneider said.
Much of Mr. Trump’s spending on Facebook advertising in recent weeks has gone toward ads that have been seen by older Americans, particularly women 55 and older, according to an analysis by Bully Pulpit."
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