Google to restrict modern ad blocking Chrome extensions to enterprise users | 9to5Google

Also see Google still plans to cripple ad-blocking in Chrome, but enterprises will be exempt | ZDNet (and use Safari or Firefox...)

"Google is essentially saying that Chrome will still have the capability to block unwanted content, but this will be restricted to only paid, enterprise users of Chrome. This is likely to allow enterprise customers to develop in-house Chrome extensions, not for ad blocking usage.

For the rest of us, Google hasn’t budged on their changes to content blockers, meaning that ad blockers will need to switch to a less effective, rules-based system. This system is how blockers like AdBlock Plus currently work.

One of the original concerns of switching to this system was the fact that Chrome currently imposes a limit of 30,000 rules, while popular ad blocking rules lists like EasyList use upwards of 75,000 rules. In the response, Google claims that they’re looking to increase this number, depending on performance tests, but couldn’t commit to anything specific."

Google to restrict modern ad blocking Chrome extensions to enterprise users | 9to5Google