The real reason why Facebook and Google won’t change | Fast Company

Final paragraphs from a Shoshana Zuboff reality check

"When we consider what is to be done about surveillance capitalism, we tend to rely on earlier efforts to deal with capitalism run amok. Yet this economic model has rooted and flourished during the past two decades despite existing paradigms for privacy law and antitrust. Precisely because this is unprecedented, we need novel remedies. Yes, Facebook should be regulated, starting with the enforcement of the 2011 FTC consent decree intended to oversee its privacy practices. But the threats of surveillance capitalism will not end there.

So let’s call Zuckerberg’s resolutions precisely what they are: features of an unprecedented and rogue capitalism. Then let’s develop the laws, regulatory framework, and new forms of collective action that will interrupt and outlaw these behavioral extraction and modification operations. The internet and the wider realm of digital technologies can be harnessed differently. This work begins with us."

The real reason why Facebook and Google won’t change | Fast Company