Thursday, June 07, 2018

Facebook has failed to build a business for publishers. Now it’s trying again with news programming. -- Recode

For those who like to Watch the news; tangentially, Instagram plans to launch Snapchat Discover-style video hub (TechCrunch)
"The problem historically is that none of Facebook’s efforts have delivered enough revenue to publishers to counterbalance the time and effort that goes into producing the work. Facebook won’t pay these news publishers out of pocket forever, which means they’ll eventually need to establish consistent audiences big enough to generate ad revenue that will pay for the production costs (and then some) on their own.

So far, we haven’t seen evidence that this is possible on Facebook, which isn’t yet a proven video destination in the way that YouTube or Netflix are. With Facebook trying to figure that out, and news publishers desperate to keep pace, we’re in for another experiment. Facebook, of course, will be fine. Whether or not news publishers come out the other side of this tunnel feeling pleased or not is the question."
Facebook has failed to build a business for publishers. Now it’s trying again with news programming. -- Recode
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