Monday, November 22, 2004

The New York Times > Technology > Free or Paid? AOL Will Let Its Two Halves Duke It Out

The New York Times > Technology > Free or Paid? AOL Will Let Its Two Halves Duke It Out: "Because it is hard to generate enthusiasm for new subscription services, Mr. Leonsis and his boss, Jonathan F. Miller, AOL's chairman, have sharply reversed the strategy they laid out two years ago for AOL, a unit of Time Warner. Instead of focusing on getting and retaining paying customers, AOL now wants to tap into the booming market for online advertising by attracting viewers to free Web sites."
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