The Seattle Times: Business & Technology: CES 2004: Amazon.com a growing force in electronics market "The company has added more information for individual electronics products, an important feature for consumers who typically use the Internet to research big-ticket items before buying. Bezos said the site now allows customers to view product manuals, and there have been more than 2 million downloads of them so far.
He also used industry data from the NPD Group to illustrate that its customers are making more expensive purchases on its site. According to NPD, the average price of desktop computers is $778. On Amazon's site, the average price is $1,106.
Likewise, the average industry price for digital music players is $181. On Amazon, it is $269.
Amazon has sought to reap a profit on the sale of electronics — a cutthroat business — by buying inventory and controlling the amount of money it spends picking, packing and shipping items."