Wednesday, January 21, 2004

RSS for President

RSS for President "The Net has enormously accelerated the conversation that the aggregated campaigns have joined. A range of collaboration software, from sales force automation to wikis to the nascent social software tools, have compressed the electorate into rapidly-forming affinity groups. Once in place, these groups become a dynamic type of focus group, with the enhanced ability to create, test-market, refine, and deploy strategic muscle at lightning speed.
It's difficult to catch this change at the surface level—where network and even cable news operations can only sound-bite the dynamics. But the RSS space—as a synthesis of both a filtered mainstream media and the bottom-up drivers of the blogosphere—is the quickest way to take the pulse, and affect (or reinfect) the process in return."
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