Thursday, January 22, 2004

Engineering Google Results to Make a Political Point

Engineering Google Results to Make a Political Point "Time was - say, two months ago - when typing the phrase "miserable failure" into the Google search box produced an unexpected result: the White House's official biography of President George W. Bush.
But now the president has a fight on his hands for the top ranking - from former President Jimmy Carter, Senator Hillary Rodham Clinton and the author-filmmaker Michael Moore.
The unlikely electoral battle is being waged through "Google bombing," or manipulating the Web's search engines to produce, in this case, political commentary. Unlike Web politicking by other means, like hacking into sites to deface or alter their message, Google bombing is a group sport, taking advantage of the Web-indexing innovation that led Google to search-engine supremacy."
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