Also see this article for an overview of some other potential search disruptors
The project, called Wikiasari for now, was announced in December by Wikia, a for-profit company co-founded by Jimmy Wales, the former options trader who has been the public face of Wikipedia. Like Wikipedia, a wiki search engine would be based on the idea that volunteers can do the work of paid specialists — in the case of search engines, the work of sophisticated computers that evaluate Web sites for relevance using secret criteria.
Source: Something Wiki Is Coming to the Web Search Market - New York Times
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