Seeing a trend here? Advertising ubiquity...
People often say they do not like advertisements, but that may change if the ads start lowering their cellphone bills.
The Mobio mobile movie times is an example of cellphone content supported by advertising.
Cellular phone carriers like Verizon, Sprint and Cingular, now the new AT&T, are beginning to test and roll out advertising on mobile phone screens, and by next year, cellphone advertising is likely to be more common.