Wednesday, January 31, 2007

How Boss's Deeds Buff A Firm's Reputation - WSJ.com

Interesting reality check... 

Microsoft Corp. founder Bill Gates proved even more appealing than cuddly babies in the eighth-annual Harris Interactive/The Wall Street Journal ranking of the world's best and worst corporate reputations.

Top-ranked Microsoft managed to beat Johnson & Johnson, whose emotionally appealing baby-products business had kept it in first place for a remarkable seven consecutive years. In the Reputation Quotient survey conducted by market-research firm Harris Interactive Inc., respondents gave Microsoft very high marks for leadership and financial results. But Mr. Gates's personal philanthropy also boosted the public's opinion of Microsoft.

Source: How Boss's Deeds Buff A Firm's Reputation - WSJ.com

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