Monday, January 15, 2007

Anywhere the Eye Can See, It’s Now Likely to See an Ad - New York Times

Sigh... 

Supermarket eggs have been stamped with the names of CBS television shows. Subway turnstiles bear messages from Geico auto insurance. Chinese food cartons promote Continental Airways. US Airways is selling ads on motion sickness bags. And the trays used in airport security lines have been hawking Rolodexes.

Marketers used to try their hardest to reach people at home, when they were watching TV or reading newspapers or magazines. But consumers’ viewing and reading habits are so scattershot now that many advertisers say the best way to reach time-pressed consumers is to try to catch their eye at literally every turn.

Source: Anywhere the Eye Can See, It’s Now Likely to See an Ad - New York Times

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