I wonder if one of Apple's "... boy have we patented it!" claims on Apple's future phone will assert that buttonless-ness violates Apple's intellectual property... In any case it's clear that Apple's entry won't be first to market.
Both LG and Apple models have digital cameras, play music and videos and can access the Internet. The Prada Phone has a slot for digital memory cards, a feature missing in the iPhone.
The Prada Phone will be available before the iPhone, going on sale in Europe next month and parts of Asia in March. The iPhone, meanwhile, won't reach those places until late this year or early next year. In the U.S., where cellphone carriers largely control the sale of phones, LG is still negotiating to offer the Prada model.