First blogs (and wikis) made millions of people into web authors (with no advanced training/brain transplant/etc. required), and now many people are becoming application developers of sorts through blog embellishments in the form of interactive widgets. Fascinating.
According to the Pew Internet and American Life Project, about 12 million Americans now maintain a blog. Widgets are elements, often in the left or right columns of a blog, that enhance its usefulness or aesthetic appeal. (The term “widgets,” confusingly, can also refer to compact applications that operate on a computer’s desktop.)
“Widgets pull content or services from some other place on the Web, and put it into your personal page,” said Fred Wilson, a venture capitalist at Union Square Ventures in Manhattan.