Another timely reality check from Paul Thurrott
No, Jobs has clearly sensed that there are changes brewing in the market. While Apple's yearly revenues for Macintosh computers have barely edged up in over five years, the company's revenues of iPods and related products and services have skyrocketed. In 2006, in fact, iPod-related revenues will almost certainly match those of the Mac for the first time. Apple, it seems, is becoming a consumer electronics company.
Jobs admitted as much indirectly. First, he announced that the company was changing its name from Apple Computer Inc. to Apple, Inc., a tacit admission that Macintosh is no longer the focus. Second, he said after his keynote that the company now has four major product categories: Mac, iPod, Apple TV, and iPhone. Two of those products were formally announced in the past six months, one yesterday.