O Brave New World That Has Such Gamers in It - New York Times

Amazing... 

The reason World of Warcraft has become such a cash factory (the game has attracted more than eight million subscribers, most of whom pay about $15 a month to play) is that it delivers an overall entertainment experience that goes far beyond what one might expect from a mere game.

For example, in the new addition, as soon as you cross through the mystical Dark Portal and into the new continent Outland, you are immediately confronted with an epic battle taking place on the gate’s steps between the grotesque Burning Legion and the heroic defenders of peace and justice.

Source: O Brave New World That Has Such Gamers in It - New York Times