Saturday, January 20, 2007

Google's Next Ad Frontier May Be Inside Videogames - WSJ.com

Google's mission is "to organize the world's information and make it universally accessible and useful."  I guess advertising information is high on the list...

One person familiar with the matter says Google for months has been discussing with game publishers the prospect of delivering ads over the Internet into the action of their games.

If completed, a deal with Adscape would form part of an ambitious Google effort to broker advertising across many types of media globally. The Internet company, whose 2006 revenue is expected to top $10 billion on the strength of its online-ad sales, currently is testing systems for selling ads in newspapers and on radio, and has said it plans to extend into television ads. People familiar with the matter say it is discussing a possible agreement with CBS Corp. that would include brokering TV and radio advertisements. Both CBS and Google have declined to comment on any talks.

Source: Google's Next Ad Frontier May Be Inside Videogames - WSJ.com

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