Tuesday, February 01, 2011

Motorola Goes After Apple in Super Bowl Teaser for Xoom Tablet | Ina Fried | Mobilized | AllThingsD

Classic – see the article link below for more details and the teaser video

In its iconic “1984″ Super Bowl ad for the Macintosh, Apple went after IBM, pitching itself as an alternative to a monoculture of cookie-cutter computers. Fast-forward 27 years and Motorola is trying to use the same approach to attack Apple.

In a Super Bowl teaser ad posted to YouTube on Monday, Motorola pitches its forthcoming Xoom tablet as an alternative to Apple’s iPad.

“2011 looks a lot like 1984,” Motorola says in the ad, which features an image of the Earth surrounded by Apple’s white headphones. “One authority. One design. One way to work. It’s time for more choices.”

Motorola Goes After Apple in Super Bowl Teaser for Xoom Tablet | Ina Fried | Mobilized | AllThingsD

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