Tuesday, February 22, 2011

The Potential of 'Augmented Reality' - WSJ.com

Check the link below for an augmented reality reality check

It's not only in real estate and classified ads that this new virtual technology has money-making potential, says Theo Forbath, vice president of innovation strategy at software company Aricent Inc.

"The real money lies in turning augmented reality into the consumer space with games, entertainment and education," he says. "In the next 12 to 24 months you will see it everywhere, changing how people shop, by bringing the advantages of the Web to the in-store experience. It will transform business, allowing for better virtual meetings and it will play a big part on both children's educational toys and adult education. Think of those headsets you currently get given at museums: These will soon all be apps on mobiles."

The Potential of 'Augmented Reality' - WSJ.com

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