Monday, February 21, 2011

TV Industry Taps Twitter and Facebook for Viewers - NYTimes.com

Social accessories for the opiate of the masses

Trying to exploit viewers’ two-screen behavior, the television network has built a companion Web site with behind-the-scenes video streams, so Oscar winners will be seen accepting an award on the TV set, then seen celebrating backstage on the stream.

Experiments like this one are a sudden priority in television land. As more and more people chat in real time about their favorite shows — on Facebook, Twitter and a phalanx of smaller sites — television networks are trying to figure out how to capitalize.

TV Industry Taps Twitter and Facebook for Viewers - NYTimes.com

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