A timely snapshot, but the article isn’t reassuring in terms of describing trends that might help to save “old media” (except in the sense of personally saving content to read it later)
Instapaper, which has more than a million users and is growing rapidly, has competition. The biggest is Read It Later, with more than 3 million users. Longreads, a site that shares recommendations for in-depth articles, has a lively Twitter feed with more than 15,000 followers. Magazines such as Wired, The Atlantic, and The New Yorker have started to specify their stories as Longreads when they promote them on Twitter. "We are trying to help filter out the noise and junk content on the Web," says Mark Armstrong, who started Longreads a little over a year ago.