Robust competition is your friend…
Google still dominates the Web search market, with a 66 percent share in the United States and a larger one in many other countries, according to comScore, a Web analytics company. But it faces ambitious competitors, most notably Microsoft’s Bing.
Hitwise, an analytics firm, measures how happy users are with their searches by looking at how many are successful, meaning the user stays at the first site they click on. At Bing, 82 percent of searches are deemed successful. At Google, the figure is 66 percent.
“This change is about more than just cleaning up content farms,” said Chris Copeland, chief executive of GroupM Search, a search marketing firm that is part of the advertising company WPP Group. “Google has a relevancy problem, and they are trying to do something about it.”