Data management for fun and profit (via All Things Digital)
Groupon will not be the first or the last organization to compete and win on the power of data. It’s happening everywhere around us. Turn on your TV on Sunday afternoon to watch football. Behind the scenes the coaches are relying on data scientists and proprietary algorithms to decide which players to draft or trade for, and whether to kick a field goal or go for it on fourth down. At least that’s how the New England Patriots work, and they’ve done pretty well. Closer to home, we see deep data initiatives at Greylock companies. Facebook, Pandora and Redfin use data to connect you with friends you’d forgotten about, recommend songs they know you’ll love or help you figure out when a home is over-priced.