Wednesday, February 09, 2011

Living | Borders book store frantically tries to escape sorry ending | Seattle Times Newspaper

Accelerated evolution in the book business

The company reported a net loss of $74.4 million for the quarter ended Oct. 30 and has had financial losses every quarter for the last three years. Borders' chief bricks-and-mortar rival, Barnes & Noble, also has been struggling financially.

"The superstores were viewed by the independent bookstores as dinosaurs that came to kill them — and they did," said Al Greco, a book-publishing expert and professor of marketing at Fordham University's Graduate School of Business Administration. "Today, it looks like the big bang has hit and now the dinosaurs are in peril."

Living | Borders book store frantically tries to escape sorry ending | Seattle Times Newspaper

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