Monday, February 21, 2011

BBC News - Who made the biggest social media splash?

Check the article link below for more details, e.g., on Apple’s decision to not participate in the Mobile World Congress event

Who was the winner at the Mobile World Congress this year?

Normally, the mobile operators and manufacturers who flaunt their latest wares have to wait months for the the sales data to tell them, once the shiny new devices hit the market.

However, a lot depends on buzz, especially buzz on social media.

Fisheye Analytics had a look at how the various brands "performed" on social media.

[…]

Share of voice rankings for phone brands

Share of voice rankings for operating systems

BBC News - Who made the biggest social media splash?

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