College recruiting for a smarter planet
Watson's TV debut was coordinated with visits by IBM to 58 college campuses across the country for demonstrations of the technology and screenings of the show -- as well as free pizza. More than 10,000 students and faculty attended the "Watson Watches" parties.
"I'm expecting an enormous spike in interest in the next eight-to-ten months," said Jim Corgel, general manager of academic initiatives at IBM who leads the company's on-campus recruitment efforts. He got a surge of phone calls and emails from IBM campus liaisons following each event. "The number one question [they got] was, 'How do I get to work on Watson?'," said Corgel.