The charts below highlight the real issue for Nokia – and all other Apple competitors
This changed with the emergence of smartphones, in particular Apple’s iPhone, which appeared in 2007. Nokia still ships a third of all handsets, but Apple astonishingly pulls in more than half of the profits, despite having a market share of barely 4% (see charts, below). More Americans now have smartphones than Europeans. As for standards, Verizon, America’s biggest mobile operator, is leading the world in implementing the next wireless technology, called LTE.